What do Serenella and Debbie Phelps have in common? Chico’s Clothing Catalogue and Website!
I am very excited to announce that I will be featured in the September 15, 2008 Chico’s catalogue and on the 
Chico’s website http://www.chicos.com.
Chico’s clothing chose me as the female business owner to highlight in their travel series segment on Lucca (Tuscany), Italy.
I am in great company: Chico’s is currently featuring Debbie Phelps (also seen on The Oprah Winfrey Show), mother of Olympic swimmer Michael Phelps. Michael Phelps won 8 Olympic gold medals for team U.S.A. – a feat never before accomplished. Michael Phelps is the gold medalist all others will look up to as the ultimate athlete.
My own experience with Chico’s was fantastic. They chose me because we have the same views: Chico’s believes women should be encouraged to follow their dreams and reach their full potential – at any age. Their choice of models is a tribute to all women; they look real and approachable, not like the disinterested walking skeletons seen in other publications! Yes, they are beautiful but also women we can identify with.
The photo shoot took place in my favorite piazza in Lucca, Italy – the Piazza Anfiteatro (amphitheatre square). As I walked under the hot summer sun in this enchanting place I love, I felt proud to be sharing my Tuscany (Toscana Mia).
The folks from Chico’s clothing catalogue and website and their crew were supportive, kind and so fun to work with. They fully “got” my message about the transformative effects of Tuscany and why I love sharing the vivid lifestyle of this land of sun, sea and romance. I also “got” why Chico’s has such a devoted customer base. I am a new fan!
I am honored to be in the company of Debbie Phelps and so many other wonderful women featured in the Chico’s clothing catalogue.
Ciao a tutti, Serenella
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